“During the 2020 COVID-19 pandemic, 68% of adults said that out-of-pocket costs would be very or somewhat important in their decision to get care if they had symptoms of the coronavirus.” In this article, V-BID Center Director, Mark Fendrick, asserts that enhanced coverage of COVID-related essential services pre-deductible is feasible and could be financed entirely by the reduction of spending on wasteful clinical services.